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Displaying 3 articles of 3 total result(s).
Original Article

Advertising And Context Awareness Values Of Green Purchase Advertisements On Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 781-794

Doi: 10.15405/epsbs.2024.05.63

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Original Article

Measuring Consumer Environmental Behaviour Influence On Green Purchase Behaviour Using Pls

Mafuzah Mohamad
,
Nik Fanidautty Nik Ab Majid

Keywords: Consumer behaviour, social influence, behaviour, self-image, government role, green purchase

Article no: 84

Pages 801-810

Doi: 10.15405/epsbs.2018.07.02.84

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Original Article

Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity

Somayeh Labafi
,
Yashar Salamzadeh
,
Mahdieh Jalalpoor

Keywords: Green supply chain management, green purchase intention, green brand equity, Iran, beverage Industry

Article no: 3

Pages 23-33

Doi: 10.15405/epsbs.2019.08.3

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